Julie Vezzani

DSplus

1. Associate Media DirectorJul 2025 — Present · current
2. Social Media Supervisor, New BusinessOct 2023 — Jul 2025 · 1 yr 10 mos · Remote
3. Social Media SupervisorMar 2022 — Oct 2023 · 1 yr 8 mos
4. Senior Social Media StrategistAug 2021 — Mar 2022 · 8 mos
5. Social Media StrategistFeb 2020 — Aug 2021 · 1 yr 7 mos

Lead integrated social media strategy, cross-functional partnership, and team development for national automotive consumer brands across Tier 1, Tier 2, and Tier 3 dealer business — supporting 300+ dealerships nationwide through full-funnel campaigns, e-commerce growth, audience development, and emerging platform innovation.

Strategic Leadership & Business Growth

• Scaled Tier 3 regional paid social footprint 200% (2 → 6 dealer regions), expanding integrated dealer-level strategy into a national multi-market program covering 300+ dealerships.
• Drove a 33% year-over-year increase in Lexus regional paid social investment (2025 → 2026), reflecting earned client trust and demonstrable business outcomes.
• Doubled Toyota Parts Center Online (TPCO) revenue target from $5M to $10M within six months through full-funnel paid social strategy, audience development, and strategic client partnership.
• Pitched and won the Toyota Parts & Service business from a competing agency — work that contributed to DSplus doubling in size and expanding the agency's footprint from social into programmatic and search.
• Oversaw paid social across 300+ dealerships spanning the New York, Chicago, Kansas City, Portland, LA, and Denver Toyota Dealer Association regions, plus the Southeastern Toyota region (a separate national entity).

Integrated Paid + Organic Strategy

• Architected platform-native campaign strategies across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn in close partnership with Creative, Analytics, Account, and Performance Media teams.
• Built full-funnel audience targeting frameworks leveraging customer lists, in-market signals, retargeting, and conquesting to align brand storytelling with engagement and conversion goals.
• Managed organic posting, social listening, and Meta community management for 3+ years, executing approved creative and copy and handling community inquiries across brand and product.
• Led A/B testing, brand lift studies, attribution analysis, and emerging platform pilots to continuously sharpen creative output and inform future campaign strategy.

Team Leadership & Operational Scale

• Managed and mentored a team of 10 — including 8 strategists and 2 supervisors — spanning monthly execution, reporting, optimization, and media planning across multiple business units.
• Recognized for building strong, collaborative teams and developing talent; 3 direct reports promoted under my leadership.
• Drove operational scalability, workflow development, and cross-functional collaboration as the automotive book of business expanded into larger integrated media initiatives.
• Delivered executive-level reporting connecting campaign performance, audience engagement, and broader business objectives to client and agency leadership.

Affinitiv Inc.

• Built, managed, and optimized monthly Meta paid campaigns promoting dealership-specific sales offers across multiple automotive accounts at scale.
• Selected campaign creative from approved asset libraries with minimal direction — leading with consumer instinct ("what would I click on?") and validating against performance data.
• Monitored campaign pacing and performance to ensure full budget delivery and alignment with client KPIs.
• Developed recurring reporting and performance insights highlighting optimization opportunities and strategic recommendations for monthly client reviews.

• Managed social media content calendars, audience engagement, and community moderation for small business clients.
• Supported brand strategy, content development, and performance reporting across campaigns.

INNOCEAN USA

• Cross-functional production lead on the Hyundai Kona chatbot launch — ingesting brand and vehicle documentation, mapping expected questions, and coordinating with the AI vendor and internal teams.
• Owned the online media database that connected automotive client Genesis Motors America with media partners to run digital advertising efficiently.
• Used ad management software to create and manage online banners in the live environment; coordinated scheduling and on-time delivery across teams.
• HTML5 DoubleClick Certified (August 22, 2017).

• Assisted with developing social media editorial calendars.
• Created marketing and branding solutions for increasing follower engagement rates.
• Created social media posts and moderated social channels.
• Contributed to the development of a new brand identity, including a strategic timeline.